Sustaining Our World – 2017 Sustainability Report

Labeling and Marketing
Foods Responsibly

Responsible labeling and marketing is paramount to running a food business.

We ensure that food is appropriately and accurately labeled according to current government regulations and marketed according to our high standards of product transparency. Our labeling and marketing strategy is guided by the following principles:

  • We do not advertise to children. Our advertisements only target adults, and we have strict policies in place to prevent children from providing personal information on our website.
  • We are discerning in our use of social media. We approach the content posted on our Facebook, Twitter, Pinterest and other social media accounts with caution, offering consumers ample opportunity to engage with our products and share information about our products with others.
  • We only make product claims that we can stand behind. All advertisements and point-of-sale marketing materials go through a rigorous internal review process by both business units and our legal team to ensure the accuracy of every food claim. All food claims comply with the USDA and FDA labeling regulations.

We’ve established well-defined, food-specific advertising practices and conduct sound public relations efforts that target key consumer audiences with specific needs. All advertising is in accordance with Federal Trade Commission guidelines and voluntary review organizations such as the Advertising Self-Regulatory Council.

Our marketing team’s focus is to maintain a leading market position for chicken, turkey, beef, pork and prepared foods products and continue to provide quality products to our consumers and customers. We conduct ongoing consumer and market research and utilize our national distribution system and customer support services to identify distinctive markets and business opportunities.