2018 Sustainability Report

Responsible Labeling & Marketing

We’re committed to labeling and marketing our products accurately and in accordance with current government regulations and our high standards for product transparency.

Labeling & Marketing Our Food Products Responsibly

Our marketing team is charged with sustaining a leading market position for our food products. To that end, we conduct ongoing consumer and market research and use our national distribution system and customer support services to identify distinctive markets and business opportunities.

Our food advertising practices and public relations efforts are conducted in an ethical, sound manner, targeting key consumer audiences with specific needs. All advertising is in accordance with Federal Trade Commission guidelines and voluntary review organizations such as the Advertising Self-Regulatory Council.

Meat case

Tyson FB Home page

Responsible Labeling & Marketing Principles

We don’t advertise to children.
We have strict policies to prevent children from providing personal information on our website and only market our products to adults. Within our K-12 Foodservice business, we work closely with our internal legal team on materials we provide for Food Service directors at school districts to ensure compliance with this policy.

We only make accurate and transparent product claims.
All advertisements and point-of-sale marketing materials go through a rigorous internal review process by both business units and our legal team to ensure the accuracy of every food claim. All food claims comply with the USDA and FDA labeling regulations.

We encourage consumer engagement with our social media platforms and other feedback mechanisms.
The ideas and thoughts of our customers and consumers are very important to us. We view social media as a two-way conversation and allow opportunities for consumers to engage with our products and share information about our products with others. In addition, our team of Consumer Relations Representatives responds to social media inquiries, telephone calls, letters and emails from our customers and consumers. During 2018, we heard from approximately 303,715 customers and consumers.

Consumer Education Through Transparent Labeling

Clean Labeling
Consumers are increasingly demanding “clean labels” that contain more information on ingredients, how the food is made and where it came from. According to a 2018 study, 39 percent of consumers say they’re more likely to switch to brands that use more transparent labels.

In the clean label surveys we conducted with operators and consumers, no artificial ingredients (NAI) and no antibiotics ever (NAE) qualifications were among the highest-ranked attributes. Consequently, all 75+ of our K-12 commodity chicken products included NAI and the USDA verified claim of chicken raised with NAE for the 2018-2019 school year. In 2019, we will continue to explore ways in which we can make our labeling clean and transparent.

Nutrition Labeling
Our nutrition team keeps the research and marketing teams informed on current nutrition labeling and nutrition-focused product claims policy so our packaging and labeling reflects the latest nutrition-related regulations and our consumers can make informed purchasing decisions that are right for their lifestyle.

The nutrition facts panel is available on all products in the marketplace to help consumers understand the nutrition profile of our products. Our team complies with FDA and USDA regulations, validates nutrition information on packaging and helps validate nutrition claims.

Tyson Naturals