Consumers are increasingly demanding “clean labels” that contain more information on ingredients, how the food is made and where it came from. According to a 2018 study, 39 percent of consumers say they’re more likely to switch to brands that use more transparent labels.
In the clean label surveys we conducted with operators and consumers, no artificial ingredients (NAI) and no antibiotics ever (NAE) qualifications were among the highest-ranked attributes. Consequently, all 75+ of our K-12 commodity chicken products included NAI and the USDA verified claim of chicken raised with NAE for the 2018-2019 school year. In 2019, we will continue to explore ways in which we can make our labeling clean and transparent.
Our nutrition team keeps the research and marketing teams informed on current nutrition labeling and nutrition-focused product claims policy so our packaging and labeling reflects the latest nutrition-related regulations and our consumers can make informed purchasing decisions that are right for their lifestyle.
The nutrition facts panel is available on all products in the marketplace to help consumers understand the nutrition profile of our products. Our team complies with FDA and USDA regulations, validates nutrition information on packaging and helps validate nutrition claims.